The Geelong Cats are delighted to announce a long term elite sponsorship agreement with Keystone Business Park that will result in the construction of an exclusive training venue within regional Victoria’s newest master planned business community.
The partnership with Keystone Business Park will provide the Cats with access to an exclusive training venue (ETV) located just 10 minutes from Simonds Stadium.
The ETV will consist of a world-class indoor training facility (approx 40m by 50m in size), as well as an MCG sized oval.
The venue is expected to be fully operational by 2013 at which point the Cats will obtain freehold ownership of the venue.
Geelong Cats chief executive Brian Cook said the establishment of an ETV will provide the players with the best possible opportunities to reach their potential.
“In an environment of equalisation with the draft and salary cap, this is an area where we can build and sustain a competitive advantage,” Cook said.
“This facility will see us have a training venue that will provide our incredibly skilled and accomplished staff with an equally impressive platform to get the most out of our playing group.”
“This is a significant partnership of shared values and shared vision and there is a clear commercial logic for both the Club and Keystone in this partnership.”
“As a welcome benefit to this agreement, Simonds Stadium will now be freed up for increased community use and opportunities for other worthwhile events in the Geelong region.”
Keystone Business Park Director Trent Keirnan said that the partnership connects Keystone, Australia’s next generation business park, with one of the nation’s most successful sporting organisations.
“This agreement is far more than a traditional sponsorship, but rather a partnership that helps to create a legacy for the Cats,” Mr Kiernan said. “We are thrilled to be embarking on a long term partnership that is beneficial for Keystone, the Cats and the wider business community of Geelong..”
“Keystone’s focus is on providing state-of-the-art amenities to businesses and employees, establishing Geelong as a first choice employment area in the region and as a key business address in Victoria. To attract the Cats as our number one ticket holder is an indication of an exciting future at Keystone.”
Work is set to start on the ETV in July 2012, with the first stage of Keystone’s 178HA master planned Business Park now available for sale and lease.
